Category: Analytics

£50,000 for a cookie? You have got to be kidding!

August 20, 2013 by in category Analytics, Online marketing strategy tagged as , , , , , ,

“Ruth, I only use Google Analytics’, I don’t need to declare that I’m using cookies to track visitors, right?”. Wrong. Even if you are using just Google Analytics you need to let your visitors know you’re tracking them (unless you want to pay a £50,000 fine of course!). It’s been a while since the EU […]

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