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Using social media can really increase your businesses digital footprint and raise your company profile as well as gain new business. How is your business using social media? In this post I share with you the best way (in my opinion) to ensure your business is getting the most out of its’ social media activities because I keep getting told “I don’t know what direction to go”.
Starting with an online marketing strategy (this is incredibly important and if missed leaves your business aiming blind) you can identify what needs to be actioned, in what priority for your business. Social media is just a part, of any online marketing strategy and can easily take up a lot of your valuable time without the right direction.
To ensure your business is getting the most from its social media endeavours, have a go at sketching or brainstorming the following:
Things to consider when creating an online marketing strategy are the key messages you want your business to be found for. A good starting point is with the products and services your business offers, the benefits of those products or services provide along with the problems those products or services overcome.
If you get stuck you can always check with an industry expert who will point you in the right direction, I would welcome your feedback on what you are working on currently. Thanks for reading this post.
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