Yes you really did read that right, social media training for no-cost!
But how can social media training be no-cost? I want to share with you some very exciting news that may just be of interest to you. Through my connections I have been fortunate enough to be out delivering accredited online marketing and social media training to a number of small and medium businesses throughout the East of England.
This is an exceptional opportunity for Essex and Cambridge based local businesses to offer their staff the opportunity to learn the fundamentals of online marketing and go on to learn more advanced social media marketing techniques.
If this sounds interesting to you then please do read on, as it details what is covered on the courses.
The course details.
Certification upon completion.
Practical skills that are immediately applicable to your business.
Training schedule that meets your business requirements and flexible learning.
Regular training sessions over a short period of time (min 4 weeks – max 10 weeks in total) in small chunks
Course is manageable to fit around work and therefore more successfully implemented.
Split into two levels, the first course covers the basic foundation to online marketing with a particular focus on promoting products and services through social media while the second covers more advanced techniques using paid advertising and promotion on social media.
What you will learn.
The principles of marketing & the promotion of products and services through social media. Level 2
How to carry out appropriate market research using social media and use it with your own marketing activities.
Strengths and weaknesses of digital marketing.
The basic principles of SEO.
Benchmarking and setting key performance indicators.
Customer Relationship Management (CRM).
Marketing data collection.
How to identify customer wants and needs.
Learn how to use social media platforms are used including Twitter, Facebook, LinkedIn and Google +.
Learn how to create social media profiles on social media platforms including Twitter, Facebook, LinkedIn and Google +.
How to make the most of customer relationships.
Understanding the relationship between sales and marketing.
This course is aimed at those people who already know something about marketing online and using social media however if you have never set up a Facebook business before this will be covered.
The principles of social media, advertising and promotion. Level 3.
An introduction as to what would be involved in the use of social media for advertising and promotional campaigns.
Understanding of advertising and promotion within social media sites.
The use of digital vouchers for a business.
How to run paid advertising on Facebook, LinkedIn and Twitter.
How to write your own social media marketing plan.
This course is aimed at those who have completed the Level 2 course and for those who are already quite confident with using social media and want to learn more advanced paid advertising techniques.
Please note, both course require a basic level in computer literacy and a great attitude, we aim to make your course as fun, interesting and valuable as possible while teaching you valuable skills to promote and market your own business.
Please do get in touch with me if any part of this course is of interest to you, your staff or people that you know.