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Since the brand became a verb, you’d be forgiven for thinking that Google was the only search engine out there, especially as digital marketing specialists (like us) bang on about Google day in and day out. Well, there are some very good reasons for that – here is the lowdown on why it is “all about Google”.
Which means that if you want to corner the market with online shoppers or enquiries, you need to target your marketing to the most popular search engine.
Where does Google fail?
Quite simply – on privacy. This could be the thing that sends potential customers running from it and into the arms of a competing search engine, such as DuckDuckGo, who has a clear privacy USP! But until then, marketers the world over are firmly focussed on Google, and putting their clients’ marketing budget into search engine optimisation that is more likely to provide a return on the investment.
For more information about how to get your website optimised for Google, get in touch with the geeks at MarketingSimply.co.uk
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