It is no secret that I love LinkedIn, and if you don’t too, it pretty much means that you haven’t discovered all that this social media resource has to offer. If you are already wondering what I am going on about, because you haven’t heard of LinkedIn before – then where have you been for the last decade and how on earth is your business surviving online?
LinkedIn has been around for 11 years, and while it is known as the business networking social media platform du jour for local, national and worldwide businesses – to some it remains a mystery.
I am here to share my passion for the platform, get you up to speed on the fabulous features available to business owners, and of course give you some essential advice about getting your own LinkedIn love story right!
LinkedIn – A Brief Summary
Like all the social media platforms (Facebook, Twitter, Youtube, Pinterest and more), LinkedIn is a great place to connect with people you know and people you don’t.
You can use LinkedIn to connect with customers, suppliers, associates and groups of similar-minded people in the same network or even outside of your network.
With over 259 million users (that’s a lot of people) it really is a brilliant place to do business – LinkedIn has a well-respected reach and it isn’t tainted by the unprofessional stigmas that other social media networks suffer from.
So, how do you know it is the right place for your business?
If you are in business, or want to be in business, then LinkedIn is right for you!
If you are in business, and you aren’t already on LinkedIn then sign up now and have a look around – it is FREE, and therefore you can’t afford not to. There are upgrade options, but they certainly aren’t necessary to get a great user experience going on the network.
Signup is not at all scary, even for resolute technophobes – LinkedIn gently takes you through the process step-by-step. It asks you questions, you answer them, and this is how you build up your profile, which is a bit like an online CV and professional portfolio.
If you only want it to show your current position you can just list that, if you want to show off your experience or impressive career history then include all those details too. You can add as much detail as you want, and withhold anything you’d rather not share.
LinkedIn has a great search facility allowing you to search for individuals, companies, groups and jobs so you can really get a feel for individuals and companies already on there.
LinkedIn is a great way to connect with people you meet networking.
To enhance the relationship you have already started to build.
To enable people to refer you to other connections.
To give people the ability to check out your credentials.
LinkedIn helps your own personal search engine optimisation (SEO) efforts.
Google your name and business name i.e Ruth Smith Simply Ruth Ltd (you might have a really cool and unique name so don’t need to add your company name) and see what comes up in the results, it should be a list of all the sites where you are such as your website, LinkedIn, Facebook, Twitter, Pinterest and more and you can see where they all come in the search results.
LinkedIn helps you connect with people you used to, and currently work with, helping to maintain those relationships.
LinkedIn gives you the ability to ask for and write recommendations. While they don’t impact on personal SEO they do make you look more credible.
Optimising your LinkedIn profile is as easy as 1, 2, 3!
There are a wealth of networking opportunities and ways to use LinkedIn for maximum impact online, but for starters, you’ll need to get a few basic things right first…
LinkedIn provides your company with a presence on a very large business social networking site.
Make sure you create a company page. This will require a business email address to complete fully.
Include your company website URL which gives you a much needed link to your website.
Add you company logo to ensure brand awareness is embraced.
Personal Profile gives people a chance to connect with you and learn a bit more about your experience.
Make sure there is a photograph of you, a lovely profile shot (not a drunken bikini shot).
Change your LinkedIn profile URL by editing it. LinkedIn gives you the option to customise your individual URL so it doesn’t look like this uk.linkedin.com/in/ruthsmith29485849830293948. While you may not be able to have the exact short URL you desire you will be able to select something more succinct uk.linkedin.com/in/ruthsmith1/
List where you work and select your business – check that the logo from the business page pulls through to your personal profile and that your company web address is visible.
As we mentioned earlier, there are many ways that LinkedIn can be used to help a business grow. From sharing news posts to creating a group for like-minded professionals. For more information about what LinkedIn can do for you, get in touch to arrange a 1-2-1 with me, or at the very least, follow my posts on LinkedIn to get more online marketing tips!
I look forward to connecting with you on LinkedIn soon.