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It is no secret that I love LinkedIn, and if you don’t too, it pretty much means that you haven’t discovered all that this social media resource has to offer. If you are already wondering what I am going on about, because you haven’t heard of LinkedIn before – then where have you been for the last decade and how on earth is your business surviving online?
LinkedIn has been around for 11 years, and while it is known as the business networking social media platform du jour for local, national and worldwide businesses – to some it remains a mystery.
I am here to share my passion for the platform, get you up to speed on the fabulous features available to business owners, and of course give you some essential advice about getting your own LinkedIn love story right!
LinkedIn – A Brief Summary
Like all the social media platforms (Facebook, Twitter, Youtube, Pinterest and more), LinkedIn is a great place to connect with people you know and people you don’t.
You can use LinkedIn to connect with customers, suppliers, associates and groups of similar-minded people in the same network or even outside of your network.
With over 259 million users (that’s a lot of people) it really is a brilliant place to do business – LinkedIn has a well-respected reach and it isn’t tainted by the unprofessional stigmas that other social media networks suffer from.
So, how do you know it is the right place for your business?
If you are in business, or want to be in business, then LinkedIn is right for you!
If you are in business, and you aren’t already on LinkedIn then sign up now and have a look around – it is FREE, and therefore you can’t afford not to. There are upgrade options, but they certainly aren’t necessary to get a great user experience going on the network.
Signup is not at all scary, even for resolute technophobes – LinkedIn gently takes you through the process step-by-step. It asks you questions, you answer them, and this is how you build up your profile, which is a bit like an online CV and professional portfolio.
If you only want it to show your current position you can just list that, if you want to show off your experience or impressive career history then include all those details too. You can add as much detail as you want, and withhold anything you’d rather not share.
Find people, jobs, employees, connections, opportunities…
LinkedIn has a great search facility allowing you to search for individuals, companies, groups and jobs so you can really get a feel for individuals and companies already on there.
LinkedIn is a great way to connect with people you meet networking.
LinkedIn helps your own personal search engine optimisation (SEO) efforts.
Optimising your LinkedIn profile is as easy as 1, 2, 3!
There are a wealth of networking opportunities and ways to use LinkedIn for maximum impact online, but for starters, you’ll need to get a few basic things right first…
LinkedIn provides your company with a presence on a very large business social networking site.
Personal Profile gives people a chance to connect with you and learn a bit more about your experience.
As we mentioned earlier, there are many ways that LinkedIn can be used to help a business grow. From sharing news posts to creating a group for like-minded professionals. For more information about what LinkedIn can do for you, get in touch to arrange a 1-2-1 with me, or at the very least, follow my posts on LinkedIn to get more online marketing tips!
I look forward to connecting with you on LinkedIn soon.
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