Marketing from the heart
to help your business grow.
Join our newsletter:
Connecting with other businesses requires a more subtle marketing approach than B2C. We reveal the right mix of digital marketing vs keeping it real to help you with B2B marketing in Essex!
Nothing beats meeting people face to face to win hearts, sales and contracts! Networking is the perfect way to do this. In Essex you could join a myriad of groups such as 4N, BNI, Women in Business… join more than one and may even see some of the same faces at different events – the perfect way to make sure you are remembered.
Other “real” marketing opportunities include phone calls, trade shows, and direct marketing.
Get a Website
Making sure your website is as healthy as possible is an essential component in B2B marketing. Potential clients and customers use the internet to research what they are after, find local companies, and ultimately research companies they are interested in too! If they don’t find you online, then they will most likely go somewhere else.
Get on LinkedIn
Social media may just be a piece of the whole “business pie”, but LinkedIn should not be overlooked – it is arguably the most important social media platform for B2B marketing. When concentrating on your LinkedIn efforts – it is wise to remember that people buy from people, so how you present yourself, not just how you represent your business, really counts on LinkedIn.
Get Advertising on Facebook
This is another great tool for B2B Marketing. Once again, people like to buy from people, and with Facebook being more laid back thank LinkedIn, people are quite fond of spying on people too! With this in mind, think about revealing behind-the-scenes updates, but be wary of how personal the posts are on your “you” timeline. Ultimately though, you will want to advertise on Facebook – here is what to bear in mind…
INTEGRATE YOUR MARKETING!
Every bit of “real” marketing you do can transfer to social media, and social media can inform your offline marketing campaigns. Here are a few ideas…
To get to grips with how to “do it right” online, and find out more about Digital Marketing for B2Bs in Essex, why not book a place on a Marketing Simply Online Marketing and Social Media Training Course. Prices start from as little as £77 +VAT, and there are courses to suit all levels, from digital marketing newbie to fully-fledged geek!
Great article. You have written it in a very impressive manner which is really informative for the beginners.I appreciate your writing skills.I’ll follow these steps to be noticed in B2B marketing.
Keep sharing your experience with us.
© 2017 - Marketing Simply - all rights reserved. Site by WP Manager